New key and gadget service prevents students from losing hundreds of pounds every year


As reports reveal the typical student takes as much as £2,200 worth of personal possessions to university*, a unique protection service,, has launched, aiming to save students (and their parents) hundreds of pounds each year in lost items.
This September, as the start of the 2013/2014 academic year commences, thousands of new students will arrive at university locations up and down the country laden with a host of portable, and costly, gadgets including Smartphones, tablets and laptops, of which 96% of students are said to now have*.
The latest recovery service from enables students to ‘tag’ and register each of their most valuable items with a unique identity number. The student’s personal contact information is safely stored without being displayed, but anyone finding the lost item can report it on the website at or by calling the 24/7 UK-based call centre number, who will immediately identify and establish contact with the owner.
It isn’t just gadgets that parents and students alike should have to worry about safeguarding before University. Keys are one of the most common items that students lose, many of whom will be leaving home for the first time and experiencing a whole host of new responsibilities. Replacing keys is inconvenient and expensive. At Sussex University a set of replacement keys in halls of residence costs up to £70 and at Exeter the price of misplacing keys and entry fobs can be as high as £200. So far, piloting of the scheme in other areas, such as for letting agents and tenants, has resulted in 81% of
tagged keys being recovered, saving the owners from forking out for unnecessary costs. Other items such as USB sticks can also be tagged to avoid students losing valuable work which they have spent hours compiling. When keys or gadgets are then reunited with the owner, provide
the finder with a ‘Thank You’ gift pack as a reward.
Mike George, Managing Director of MyTAG, says “Students today are experiencing the prime of the digital age; most can’t leave the house without some form of communication device. Even Universities have been encouraging such culture by enticing the best undergraduates with free gadgets. However, portable devices are easy to misplace, especially when dashing between lecture rooms, uni halls and the nearest bar. The concept is designed to give parents and students peace of mind that should something be misplaced, there is a high chance it will be returned.”
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